This 9th Annual Future of Digital Advertising began with an outline of predictions and trends for the Australian digital advertising industry in 2013 with a deep dive into:
- Key facets of trends in digital advertising such as automated trading, multiscreen technology, data & creativity, regulation, measurement, mobility, creativity and online brand building
- How much money will the online advertising industry be worth in 2013 and how much will video, search, display and classifieds grow?
- How does Australia compare with the US, the UK and other EU economies?
- What will be the focus of media and creative agencies? Advertisers? Consumers?
Presentations available:
- Samantha Yorke, Director of Regulatory Affairs, IAB Australia
- Phil Duffield, APAC Managing Director, Adap.tv
- Peter Biggs, Chief Executive, Clemenger BBDO
- Harry Dewhirst, SVP & Managing Director, APAC, Amobee
- Ellie Rogers, National Digital Director, IKON Communicationst
