9th Future of Digital Advertising Event – Presentations now available

Posted by IAB Australia On February 13, 2012 Research & Resources

This 9th Annual Future of Digital Advertising began with an outline of predictions and trends for the Australian digital advertising industry in 2013 with a deep dive into:

  • Key facets of trends in digital advertising such as automated trading, multiscreen technology, data & creativity, regulation, measurement, mobility, creativity and online brand building
  • How much money will the online advertising industry be worth in 2013 and how much will video, search, display and classifieds grow?
  • How does Australia compare with the US, the UK and other EU economies?
  • What will be the focus of media and creative agencies? Advertisers? Consumers?

Presentations available:

  • Samantha Yorke, Director of Regulatory Affairs, IAB Australia
  • Phil Duffield, APAC Managing Director, Adap.tv
  • Peter Biggs, Chief Executive, Clemenger BBDO
  • Harry Dewhirst, SVP & Managing Director, APAC, Amobee
  • Ellie Rogers, National Digital Director, IKON Communicationst

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.