Australian Mobile Landscape Report – July 2019

Posted by Christian Manie On July 23, 2019 Research & Resources

Mobile advertising was 25% of the entire Australian ad market last year. Understanding the impact of mobile advertising has never been more important than it is in today’s mobile-first world. The 2019 Mobile Landscape Report breaks down the role and reach of smartphones and mobile devices in today’s landscape. 

IAB Australia’s Mobile Advertising Council has compiled key research into the 2019 Mobile Landscape Report covering:

The Australian Mobile market and projections

Mobile Search and Display

Digital video advertising metrics

Device ownership and trends

International comparisons.


IAB Members can download the report below as a Powerpoint presentation or as a PDF.

Christian Manie