Some highlights include:
Dollars for Increased Video Spend to Come From…
- Advertisers increasing video ad spend in the next year say the dollars will come from television budgets (32 percent), non-video display budgets (45 percent) and overall advertising budget growth (38 percent).
- Video Share of Online Display Budget
- In the coming year, 68 percent of advertisers will increase the share of online display advertising devoted to video ads.
