Connected TV Annex

On August 05, 2021 Research & Resources

Following the 2020 publication of the Connected TV Guide by the Video Council, we have now updated the content with a technical annex paper to provide a more detailed explanation on the technical capabilities of CTV as well as diving deeper into what those opportunities mean for agencies and advertisers.

Look out for updated data on CTV consumption and revenue trends, key technical considerations, the benefits of buying CTV programmatically and some top technical tips for buyers planning CTV campaigns.