Connected TV Handbook 2020

Posted by IAB Australia On July 01, 2020 Research & Resources

As TV becomes increasingly digital, Connected TV is one of the fastest growing mediums and there’s a good reason why – as consumers have continued to diversify their TV viewing and with more and more content becoming available on this device it is the perfect time to further your understanding of the platform and how you can make the most of it.

The IAB Australia Video Council have created this Connected TV Guide to help the industry demystify Connected TV by giving publishers, agencies, marketers and brands the tools they need to further understand this product.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.