These guidelines outline the recommended best practice workflow for digital campaigns and they were developed by IAB’s Standards and Guidelines. The guidelines will help those involved in the development of digital campaign – from advertisers, through to creative and media agencies as well as publishers – to produce more effective campaigns and to breakdown roadblocks in the campaign process. They highlight the relevant roles and responsibilities of the key stakeholders involved and recommend procedures and timelines to help achieve success.
The Digital Workflow guidelines were developed by the members of IAB’s Standards and Guidelines Council following feedback from the digital industry. Council members include Telstra, REA, Mediabrands, MCN, Google, Sizmek, TEN, Fairfax, Mi9, PHD, Google, Yahoo7, News and Human Traffic.
Download the papers below.
