Email continues to play a vital role in the marketing mix. The channel not only drives strong ROI in customer acquisition, but it increasingly powerful to engage consumers. Marketers looking to make an impact among subscribers are increasing their use of triggered messaging.
According to the Q4 2012 North America Email Trends and Benchmarks report, Triggered messages resulted in a 70.5% higher open rates and 101.8% greater click rates when compared to Business As Usual (BAU) messages in Q4 2012.
