Fairfax Tablet Audience Insights – October 2013

Posted by IAB Australia On October 22, 2013 Research & Resources

Findings show:

– 508,000 Australians have accessed The Age or Sydney Morning Herald tablet apps in the last 4 weeks

– 49% have visited the website of the brand / product they saw advertised in a tablet advertisement

– 64% say that Fairfax tablet apps are a natural extension of their news reading experience on Fairfax newspapers and websites

– 91% say that they turn to their tablets when relaxing at home in the evenings & on the weekend when they have free time to leisurely browse



IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.