When it comes to advertising, TV has long been king–but times are changing. As media consumption shifts, so too does the effectiveness of ads across mediums. In fact, we found that online video ads had 1.5x the brand breakthrough of those on TV.
When it comes to advertising, TV has long been king–but times are changing. As media consumption shifts, so too does the effectiveness of ads across mediums. In fact, we found that online video ads had 1.5x the brand breakthrough of those on TV.
