IAB Australia together with the MFA and Nielse developed an education session specifically for marketers, executives and managers, which toured Sydney, Melbourne, Brisbane, Adelaide and Perth to present all the essential information about the new online audience measurement system.
The seminar provided the background around why a new measurement methodology is required, top line details on Nielsen’s new hybrid methodology known as Nielsen Online Ratings, along with a high level guide to the new measurement terminology and insights from the MFA on what it will mean for marketers, advertisers and agencies alike.
