With 100m people using Google maps, and 2.5m using foursquare location based services are gaining momentum.
The objectives include:
- Understand consumer usage of location based services (LBS) on their mobile phones and examine perceptions and barriers towards LBS
- Examine perceptions and barriers towards LBS
- Look at what would encourage consumers to use LBS more
- Understand the potential for LBS as an advertising platform, and what consumers think of it
