As we have wrapped up 2011 and look back on another great year for online, what are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much anticipated industry consolidation, here are the developments you need to be tracking.
- HTML 5
- Mobile rich media
- Facebook apps
- Targeted coupons
- Social buzz
- Brands as publishers
- Dual screening
- Planet of the TV apps
- Cross-media measurement
- Audio watermarking
