The Q2 Mobile Audience Insights Report examines location and trends as well as connected device usage and adoption. This quarter we examined three key emerging trends in the location and mobile markets. The first area reviews Wi-Fi usage and device adoption. The second key area reviews device usage by venue and top venues frequented, by gender. The third area examines location-tagging behaviors within social sites and applications.
Key highlights include:
- Wi-Fi usage has increased by 240% over the past year, lead by growth on mobile devices.
- Parents are more likely to own a tablet than adults without children – over half of on-the-go moms currently own at least 1 tablet.
- 62% of on-the-go consumers location-tag their social sharing posts and pictures.
