These seven best practices for smarter ads yielded average improvement of 20% to 70% in performance. In addition, the average performance benchmarks for over 50 countries by ad format and industry vertical that can help you see how you are doing against the competition are included.
1. Use Video
2. Initiate your video automatically
3. Match the ad with the site content
4. Use richer, more visible ad formats
5. Use Synched Ads
6. Take Advantage of Dynamic Creative Optimization
7. Integrate exchanges into the media buy
