One of the most recognized PC brands on the planet, Dell has a reputation for making direct and personal connections with its users. In mid-2011, the company launched a corporate branding campaign conveying the promise that customers can do and achieve more when they use Dell technology and services.
The comprehensive, multi-channel “The Power to do More” campaignhad three primary target audiences:
- Healthcare – Doctors who want to spend more quality time with their patients and less time consumed by paperwork.
- Technology – CIOs who want to focus on driving more innovation and efficiency.
- Education – Teachers who want to do more to help their students prepare for life after the classroom.
