![](https://iabaustralia.com.au/wp-content/uploads/2020/04/1382574944_Hyundai.jpg)
MediaMind, reprisemedia and initiative collaborated to look into how Search and Display work together to drive conversions.
Campaign Objectives:
- Create mass visual awareness to win a greater share of brand consideration and intention
- Get visibility over top automotive brands both in automotive and general websites
- Maximize the performance of search using the display channel
- Gain deeper understanding about the relationship between search and display
- Generate cost effective leads