In this report the IAB Mobile Advertising Council has pulled together different pieces of IAB driven research, looking at mobile advertising and media consumption in Australia to give an overview of the state of the industry in 2018. Back in 2012, when the IAB & PwC started tracking mobile ad revenue, it was only 6% of all digital dollars. This has now risen to 52% – in line with the US at 54% and ahead of the UK at 45%. Mobile ad revenue in Australia has almost doubled in the last two years and in CY2017 one in five dollars spent on all advertising (digital and traditional) was spent on mobile advertising.
IAB members can download the report below.
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