Mobile Cookies 101 2013

Posted by IAB Australia On December 18, 2013 Research & Resources

This paper was written for advertisers, agencies, and marketers who are familiar with common practices in digital advertising on desktop browsers—specifically cookie tracking and optimisation—but who need a better understanding of how these work on smartphones and tablets. While there is a need for campaign optimisation and tracking on mobile devices, the common cookie method introduces limitations that ad buyers need to understand.

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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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