News Corp Pulse Panel – Car Purchase Research 2013

Posted by IAB Australia On October 04, 2013 Research & Resources

Major findings include:

1. Our readers are active buyers of cars
Through our digital, print and mobiles assets brands can access over 1.9 million people intending to buy a new car¬†in the next 12 months, that’s 84% of new car intenders*

2. The decision making process is short for our audience
This presents an opportunity to engage with car buyers quickly as they make major purchasing decisions and also highlights the importance of a consistent presence

3. Results show positive use of print and online throughout the car purchasing process
Print advertising is used throughout the path to purchase and plays an essential role in any automotive campaign

4. Our car buying audience is on the look now for deals
Almost a third of those intending to buy in next 12 months are looking in the paper now for good deals

Download the case study below for a more comprehensive insight


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.