Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and what information sources are influencing online consumers’ new product purchase activity. Combining these findings with in-market new product success metrics, Nielsen outlines successful strategies that deliver on core demand insight.
The findings in this survey are based on respondents with online access across 58 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing Internet users, not total populations. Additionally, survey responses are indicative of respondents’ beliefs and cultural differences about purchasing habits, rather than actual metered data. For the purposes of this study, new products are defined as any product not purchased in the past.
