Australian Online Landscape Review – May 2014

Posted by Naima Lynch On June 24, 2014 Audience Measurement and Industry Ratings, Research & Resources

Welcome to the May 2014 edition of Nielsen’s Online Landscape Review.

This month we investigate the Automotive and Real Estate categories. Both categories had successful months in terms of audience and device engagement.
In the month of May we saw Australians spend on average 41 hours online over 67 sessions. This time spent online generated nearly 44 billion minutes and 35 billion pages viewed. We also saw audiences streaming more content compared to last month.

Please note that since the launch of Hybrid data in 2011 – Nielsen Online Ratings Hybrid has included the consumption of site content via mobile and tablet devices. There is currently no data from the Nielsen and IAB mobile pilot included in the Nielsen Online Ratings measurement data.

 Download the full report below.


Naima Lynch