Online Advertising Expenditure Report FY23 & Jun Quarter 2023

On August 30, 2023 Advertising Expenditure

The local Australian online advertising market reached $14.2 billion for the financial year ending 30th June 2023, overall growth slowed to 1.8% year-on-year, compared to the 22% year-on-year growth recorded in FY 2022.

For the quarter ending 30th June 2023, the total online advertising market represented $3,654m, with all categories’ share of the total online advertising market remaining relatively stable with June 2022 quarter. Growth in search and directories against the prior year (2.9%) offsets the declines in classifieds listings expenditure, whilst general display remained flat.

The full report and data file can be downloaded by IAB Australia members below and the full press release can be read here.