The Australian digital advertising market continues to grow in CY2017, reaching $7.9 billion or 50.7% of the total paid ad market. Mobile and video grew substantially, with a combined share of 25% – more than any non-digital advertising segment.
Video showed the fastest rate of growth, increasing by 43% to a total of 7%. Mobile grew by 35%, now holding 18% of the total ad market.
Download the infographic for more details on the Total Australia Advertising market for CY2017.
