AdTech Matters – ATT review, Transparency Centre preview & Digital Media trends

On May 05, 2021 apple, att, Programmatic, transparency

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

ATT Review & Reminder – as Apple’s ATT comes into force in iOS 14.5 we provide some updates and reminders of recommended next steps and where you can find support on these changes.

IAB Tech Lab’s Transparency Centre – we provide a quick preview of these forthcoming tools to manage programmatic transparency standards for sellers (and eventually buyers).

Deloitte’s Digital media trends – we highlight some insights from Deloitte’s recently released 15th edition of this annual consumer insights report for digital media.

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