IAB Australia Game Advertising Summit

Upcoming Events
Wednesday, 14 August 2024
3pm - 7pm
NSW Teachers Federation Conference Centre, Surry Hills
The Gaming Summit is the key event for brands and agencies who want to understand planning, effectiveness, opportunities and best practice for all types of game advertising. The event included leading industry content that will be followed by networking, drinks and nibbles!

Time

Session

Speaker

3pm

Arrival and register

3.30-3.40pm

Welcome

Yun Yip, Chief Commercial Officer, iion & Jonas Jaanimagi, Technology Lead, IAB Australia

3.40-3.50pm

US Trends in Gaming

(virtual)

Zoe Soon, VP: Experience Centre, IAB

3.50-4.05pm

Game Changers: Why There is a Gaming Audience for Every Brand

Rebecca Holmes, Strategy and Insights Manager, Google


Rebecca Conrad, Strategy and Insights Manager, Google

4.05-4.20pm

Case Study 1: Gaming Delivering on Lower Funnel Objectives

Jan Bojko, Insights Strategy Lead, Amazon

4.20-4.35pm

Case Study 2: iion and Lenovo

Rupert Pay, Head of Advertiser Sales APAC, iion

4.35-5.00pm

Panel Discussion

James Frith, Digital Director,
Howatson & Company


Yun Yip, Chief Commercial Officer, iion

Adam De Roma, Head of Sales,
Scroll Media


Jonas Jaanimagi, Technology Lead, IAB Australia (moderator)

5.00-7.00pm

Networking

To discuss sponsorship opportunities please reach out to our Director of Marketing & Memberships Jenn Thomas

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