MeasureUp, the largest measurement conference in Australia, will return for its 8th year on the 11th September 2024. MeasureUp brings together delegates across insights, data, advertising and agency professionals, marketers, academics and vendors to co-create and influence the future of marketing measurement thinking. This full day immersion is filled with networking, inspiring presentations, debate on hot topics and sharing of best practices for a sustainable and innovative digital advertising and measurement ecosystem.
Early bird ticket prices are available until 31st July 2024.
IAB Australia is excited to announce the following speakers for MeasureUp 2024.
The full agenda with more sessions and speakers will be announced soon.
Measurement is not enough: why culture is key to marketing effectiveness success
Justin Nel, Director at Gain Theory
Marketing ROI Investment Guide: Making the Most of Trends and Troughs.
Mat Baxter CEO APAC at Mutinex
Will Marks, Marketing Science Director at Mutinex
Beyond Clicks: University of Tasmania's journey to sustainable performance growth
Courtney Geritz, Marketing Director at University of Tasmania
Joanna Georges, Head of ANZ at Scope3
Synthetic Data: a very real path to cross-media measurement
Ian Garland, Managing Director at Milton Data
Build Your Data: a case study in brand building, leveraging a future-proof audience approach and emerging channels, featuring the world’s biggest seller of electric vehicles, BYD (yes, bigger than Tesla)
Moritz von Sanden, Head of Sales at Audience360
Shruneek Prasad, Head of Product at Audience360
Dylan Sargant, Performance Manager at Yango
Luke Creeley, Performance Director at Yango
Kate Hornstein, Head of Marketing at BYD
The ROAS Trap: Why retail media campaigns are delivering more than we think
Colin Barnard, Managing Director ANZ at Criteo
Unlocking Consumer Consideration: Insights from a Comprehensive Brand Study
Hannah Murphy, Senior Partner Manager at Tracksuit
Matt Kowal, CMO / GM at Naked Spirits