Responsible & Effective use of Data in Digital Marketing – Video and Deck

This webinar features IAB’s Jonas Jaanimagi and Chris Durbridge, Head of Consumer Insights & Marketing Services at Equifax (a member of our Data Council), demonstrating best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.

Watch the video and download the deck below.

Chris takes us through a recent case study on a closed-loop digital marketing campaign (executed for a client in tandem with Equifax’s in-house online marketing and digital analytics consultancy, Datalicious), explaining how to competently set up multi-channel measurement requirements, enable detailed audience profiling and actionable insights as well as how to execute with excellence across various digital and non-digital channels.


  • Chris Durbridge, Product – Head of Consumer Insights & Marketing Services Products, Equifax
  • Jonas Jaanimagi, Technology Lead, IAB Australia