Advertising Technology Purchase Guidelines – March 2018

Posted by Steven Poyser On February 28, 2018 Guidelines & Best Practice

Technology is essential to the proper functioning of digital advertising, but it is only a tool. It can’t single-handedly ensure effectiveness. To optimise your technology investments, your company must ask the right questions about the technology you are about to purchase. And in asking those questions, there is no template for today’s data-driven scenarios we are planning for, so transparency and knowledge sharing are a must. For that purpose, IAB Australia has created these guidelines for IAB members to download.

Read the Press Release here.

Download the Guidelines and Inforgraphic below.

Steven Poyser