IAB Australia Online Traffic Fraud White Papers

Posted by IAB Australia On September 10, 2014 Technical Standards and Specs

Advertisers expect that all online content is viewed by human audiences – real consumers who have the potential to buy a product or service. That is not always the case. The interactive advertising industry is plagued by an increasing level of illegal activity, known as traffic fraud, which is used by criminals to exploit the system and get paid for fake, non-human traffic. Traffic fraud is a serious problem. Addressing the issue together as an industry is essential to preserving the integrity of the online ecosystem and for maintaining trust from marketers. Download the white papers to learn about the criminal practice of generating fraudulent traffic and what you can do about it.

Download the white papers below.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.