Mobile Cookies 101 2013

Posted by IAB Australia On December 18, 2013 IAB Guidelines

This paper was written for advertisers, agencies, and marketers who are familiar with common practices in digital advertising on desktop browsers—specifically cookie tracking and optimisation—but who need a better understanding of how these work on smartphones and tablets. While there is a need for campaign optimisation and tracking on mobile devices, the common cookie method introduces limitations that ad buyers need to understand.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.