The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising.
One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry.
The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.
The Data Council is currently made up of the following members:
| Gabbi Stubbs | Adobe |
| Moritz von Sanden (co-chair) | Audience360 |
| Claire O’Mahoney | Blis Media |
| Colin Barnard | Criteo |
| Danny Tyrell | DataCo |
| Shaun Donnelly | Foxtel Media |
| Christian Williams | Equifax |
| David Mason | Experian |
| Dylan Dharmadasa | Finecast |
| Lauren Dulhunty | Coles360 |
| Madeline Oldfield | |
| Tom Leahey | Hearts & Science |
| Paul Hewett | In Marketing We Trust |
| Rick Knott | InfoSum |
| Natalie Hatch | Kinesso |
| Tyler Condon | Klarna |
| Kate Steven | LiveRamp |
| Vishal Shah | MiQ |
| David Raitt | Azira |
| Nathalie Delpierre | News Corp |
| Blake Talarico | Nine |
| Taylor Svarc | OMD |
| Phil Hammond | Paramount |
| Emily Smith | Paramount |
| Steven Zhu | REA Group |
| Tom Gilmour | REA Group |
| David Wise | RTB House |
| Cameron Strachan | SCA |
| Liz Adeniji | Segment |
| Emily Smith | Seven |
| Rachida Murray (co-chair) | Spark Foundry |
| Greg Kearney | Suncorp |
| Chloe Sanderson | The Trade Desk |
| Poorani Adewole | Mindshare |
| Balraj Saini | TikTok |
| Simon Conyard | Wavemaker |
| Lorraine Donnelly | Yahoo |
| David Wise | RTB House |
| Damian Quinn | Eyeota |
| Virgile Edraga | Samsung |
Some examples of recent projects produced by this council include:
ID Explainer Guide & Matrix of Providers – September 2024
Data And Privacy: State Of The Nation 2024 – June 2024
Data Collaboration Platforms Explainer – May 2023
Data And Privacy: State Of The Nation 2022 – December 2022
First Party Data Handbook – June 2022
Contextual Targeting Handbook – June 2021
If you have any questions relating to the work being carried out by this Council, please email iabcouncils@iabaustralia.com.au