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Online Advertising Expenditure Report - Q4 and CY17 (Dec. 2017)

Australian online advertising expenditure continues to grow, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year according to the IAB/PwC Online Advertising Expenditure Report. 

Online Advertising Expenditure Report - Q3 (Sept. 2017)

Total online advertising achieves 4.9% growth year-on-year in the September quarter 2017.

Online Advertising Expenditure Report - Q2 and FY17 (June 2017)

Online advertising expenditure was $7.6 billion in the twelve months ended 30 June 2017, representing growth of 11.7% on 2016.

Online Advertising Expenditure Report - Q1 (March 2017)

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.

Total Australian Advertising Market - 2H FY2018

The Australian digital advertising market showed continued growth in 2H FY2018, reaching  $4.3 billion - 53.7% of the total paid ad market ($8.0 billion). Mobile and video grew substantially, with a combined share of 32% - more than any non-digital advertising segment.

Streaming the FIFA World Cup - June 2018

69% of Australian Internet users have live streamed video in the past. This Infographic takes a look at how these consumers from around the world plan to watch the 2018 FIFA World Cup.

Total Australian Advertising Market - CY2017

The Australian digital advertising market continues to grow in CY2017, reaching $7.9 billion or 50.7% of the total paid ad market. Mobile and video grew substantially, with a combined share of 25% - more than any non-digital advertising segment.

Digital Video Advertising: An Infographic Review - April 2018

This infographic review combines data from various IAB research and resources, showcasing how digital video is on the up and up. The video component of display advertising grew 43 percent in CY2017, with total video surpassing $1 billion for the first time in the Australian market.

Digital Video Universe - January 2018

On average, 82% of Australians aged 18+ (15.5m) are viewing 28 hr 50 mins of digital video content per month. Download the infographic to see the share of digital video time between mobile, tablet and desktop devices for January 2018, and the share of all video by age for Q4 2017.

Device Ownership & Trends - January 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

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