Based on the growth of the DOOH and programmatic DOOH market in Australia, IAB Australia established a DOOH taskforce in 2019 at the request of our members. The resources have been developed by the IAB Australia DOOH Taskforce or via international IAB chapters.
Downloadable resources below and the following links provide a good range of educational resources to understand the DOOH and programmatic DOOH market locally and globally.
Video recording and case study representations for IAB Australia webinar In the Know on Programmatic DOOH April 2021
IAB Australia article on The Opportunity of DOOH Programmatic Advertising Jan 2020
Video recording of IAB Australia DOOH From Go to Whoa webinar June 2020
IAB Australia Member Q&A on Programmatic DOOH in Australia
Video recording of IAB UK DOOH Webinar July 2020