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Executive Summary
Online advertising expenditure in Australia for the 6 months ended June 30, 2005 totalled $263 million.
This was characterised by growth in all expenditure types in particular Search & Directories ad expenditure.
General Advertising and Classifieds Advertising revenue accounted for 30% and 35% of the total ad expenditure respectively while the Search and Directories advertising category comprised the remaining 35%. Search and Directories was the fastest growing category increasing by 23% for the six months ending June 30, 2005.
The highest spending Advertiser Industry category in General advertising was Finance while Recruitment attracted the highest Classifieds advertising expenditure.
Overall online advertising expenditure was up 61% on the same half-year period in 2004 and up 17% on the second half of 2004.
Online advertising revenue in Australia totalled $488 million for the 2004/2005 financial year an increase of 63% on 2003/2004.
This was characterised by strong performances from all categories. General and Classifieds revenue accounted for 31% and 35% of the total ad spend respectively, and while the Search and Directories category comprised the remaining 34%.
Search and Directories Advertising was also the fastest growing category increasing by 78% on 2003/2004.
The highest spending Advertiser Industry category in General advertising over the 2004/2005 financial year was Finance.
Recruitment attracted the highest Classifieds advertising expenditure for the same period.
