IAB Online Advertising Expenditure Report- Quarter ended Sept. 2015

Posted by Christian Manie On December 13, 2015 Advertising Expenditure

Australian online advertising has surged again to deliver 33 percent year on year growth for quarter ending 30th September 2015, reaching $1.565 billion the quarter. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER), shows that General Display advertising was the leading sector for the quarter, achieving 53 percent year on year growth; while Classifieds grew 28 percent and Search & Directories grew 21 percent.

Christian Manie

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