The Australian internet advertising market experienced growth of 9.7% year-on-year to reach $15.6bn spend for the financial year ending 30 June 2024. The IAB Australia Internet Advertising Revenue Report (IARR) prepared by PwC Australia found strong growth in formats that are considered short term performance drivers, with mixed market growth across other formats and environments.
More details can be found in Report’s media release.
IAB Australia members can download the full report and data file below.