The Australian online advertising market reached $14.7bn spend for the 2023 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 3.7% year-on-year. This was a slowdown from the growth of 9.1% reported in 2022, however, a positive trajectory in a tough year for advertising, with stronger growth experienced in the second half of the year.
The press release can be read here and IAB Australia members can download the report and data file below.