Online Advertising Expenditure Report – Quarter ended June 2020

On August 23, 2020 Advertising Expenditure

Australian Digital Advertising market experiences double digit decline in Q2 2020 due to Impact of COVID-19

Full financial year total online advertising market is steady at $9.1 billion. Total online advertising growth continued to slow in the second quarter of 2020, declining by 12% year on year according to the IAB Australia Online Advertising Expenditure Report (OAER).  Although not as heavily impacted as other advertising channels, the Report compiled by PwC reflects the impact of the nationwide COVID-19 lockdown on the total online advertising market for the April to June quarter. 

The full press release can be read here

The report and accompanying data file is now available below for IAB Australia members.