AdTech Matters – ACCC AdTech Inquiry, Apple’s ATT & GroupM’s Data Ethics Compass

On February 03, 2021 data ethics, digital advertising services, transparency

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

ACCC Digital Advertising Services Inquiry Interim Report – a quick summary of the findings of this 222 page report and a list of the key proposals and questions worth reviewing.

Apple’s AppTrackingTransparency privacy feature – more information has now been released on how and when Apple will require app users to opt-in to allow advertisers to use their data via the IDFA, rather than opt-out.

GroupM’s new Data Ethics Compass – a closer look at a different view of data quality in digital advertising from GroupM, utilising risk metrics related to ethics.

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