AdTech Matters – ACCC AdTech Inquiry, Apple’s ATT & GroupM’s Data Ethics Compass

On February 03, 2021

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

ACCC Digital Advertising Services Inquiry Interim Report – a quick summary of the findings of this 222 page report and a list of the key proposals and questions worth reviewing.

Apple’s AppTrackingTransparency privacy feature – more information has now been released on how and when Apple will require app users to opt-in to allow advertisers to use their data via the IDFA, rather than opt-out.

GroupM’s new Data Ethics Compass – a closer look at a different view of data quality in digital advertising from GroupM, utilising risk metrics related to ethics.

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