AdTech Matters – Apple Privacy Feature Announcements, WebExtensions & the EU e-ID

On June 09, 2021 adtech matters, apple, browsers, identity

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

Recent Apple Privacy Feature Announcements – we have seen a wave of updates and announcements this week, so we take a closer look and attempt to provide some guidance and meaningful considerations.

WebExtensions Community Group – in an interesting move it’s been announced that Mozilla, Microsoft, Apple and Google are coming together to agree upon, and create, a common set of standards for browser extensions.

European Digital Identity Proposal – this week the EU announced the framework for an e-wallet enabling EU citizens to link their national digital identities with proof of other personal attributes.

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