Google: Online Cross-Shopping Behaviour for Footwear

Posted by IAB Australia On November 16, 2011 Research & Resources

When it comes to shopping for shoes, retailer sites are giving brand sites a run for their money – claiming up to 78% of sales. To better understand why, we did an analysis of how consumers cross-shop and found that 68% of them visited two or more competitor sites before making a purchase at their retailer of choice.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.