The Ipsos and IAB Australian Digital Landscape report provides an understanding of digital device ownership including what devices are being used by who, to access different types of digital content. The data is based on a survey of over 12,000 Australians aged 14+ collected over the last year that is used to create a digital universe for Ipsos Iris, the digital audience measurement currency endorsed by the IAB. This latest March 2024 report also includes year on year comparisons of device ownership and usage.
This article is only accessible to members. Please log in if you belong to a member organisation, if you do not have a member login it can be set up here.