Affiliate & Partnership Marketing – Industry Review 2024

On April 30, 2024 Research & Resources

Affiliate and Partnership Marketing offers a powerful means for brands to drive sales, new customer acquisition and foster mutually beneficial partnerships with affiliates. The channel also represents a growing revenue stream for affiliate publishers. The IAB and its Affiliate Marketing Working Group have published the 2024 annual industry review to explore current experiences and plans within affiliate and partnership marketing amongst advertisers, agencies and publishers in Australia.