Nielsen & OzTAM: Australian Multi Screen Report Q4 2011

Posted by IAB Australia On March 13, 2012 Research & Resources

This recently published report deals with video content viewership across multiple devices.

This report highlights the trend of video viewership in Australian homes across televisions, computers and mobile smartphones by combining2 data from the OzTAM and Regional TAM ratings panels and Nielsen’s National NetView panel, Nielsen Online Ratings, Nielsen Australian Online Consumer Report and Consumer & Media View database.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.