Online Advertising Expenditure Report – Q4 and CY18 (Dec. 2018)

Posted by Christian Manie On April 09, 2019 Nickable Charts

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. The independent report, which has been detailing key online market trends since 2007, includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

Read the Press Release here.

Christian Manie