Australian advertising agencies continue to embrace programmatic digital out of home advertising (pDOOH), with 83% of agencies having used pDOOH and 48% at least regularly considering it – according to the Attitudes to DOOH 2022 Report The Report (which can ...
As we reflect on the resources we have created over the last 12 months, we thought it would be useful to aggregate them all into one place. We hope you find it useful and look forward to what we get to share with you in FY24.
Attitudes to DOOH (2022)
Ad’ing Value: impact of digital advertising on the Australian economy & society
Australia’s digital advertising industry plays a significant role in the economy and society, with a new report finding the industry is responsible for contributing a total economic value of $94 billion to GDP and supporting over 450,000 jobs. The report ...
Audio Advertising State of the Nation 2023
Streaming digital audio and podcast advertising is continuing to grow strongly according to the 2023 IAB Australian Audio State of the Nation Report which found that despite greater economic uncertainty looming, agencies intend to increase expenditure in digital audio formats ...
Retail Media State of the Nation 2023
The 2023 Retail Media State of the Nation Report is the inaugural research report on the retail media sector from IAB Australia. The research is based on a survey of agencies and brands with details on their usage, assessment and ...
IAB Submission Privacy Act Review Report 2022
IAB Australia provided detailed feedback to the Attorney-General’s Department in response to the Privacy Act Review Report on behalf of the digital advertising industry. The executive summary to the IAB submission is below and the full submission can be downloaded ...
Guide to Tracking Affiliate Partnerships
The IAB Australia Affiliate and Partnership Marketing Working Group has developed an up-to-date guide in relation to tracking affiliate partnerships with special consideration to a post third party cookie ecosystem. This guide has been created to offer you, whether you’re ...
Data Collaboration Platforms Explainer
The IAB Australia Data Council has been looking to deliver meaningful guidance, comprehensive definitions – and best practices in the realm of compliant data collaboration for the purposes of digital advertising. In recent times, the most prominent product within this ...
Digital Ad Fraud Handbook
The IAB Australia Standards and Guidelines Council have for some time now wanted to provide some general definitions and guidance on ad fraud, in order to support the local industry on a topic that is critical to both understand and ...
Top 10 Resources from FY23
As we reflect on the resources we have created over the last 12 months, we thought it would be useful to aggregate them all into one place. We hope you find it useful and look forward to what we get ...
Video one pagers
The IAB Australia Video Council continue to work on resources for agency groups and brands to utilise when considering advertising in Video. These one pagers provide an overview of the environment, how it works with other buys and any key ...
For IAB Australia members, we also have our Online Advertising Expenditure Report for the March 2023 quarter, this can be accessed here.