AdTech Matters – CTV Standards, Trafficking Automation & Rearc

On October 07, 2020 adtech matters

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

CTV Standards – a really useful summary of CTV Standards, which includes six key topics written in six parts.

Project Rearc Proposals – as we have now moved through the initial phase of identifying the issues, we can start reviewing the types of proposals that are being submitted globally.

Trafficking Automation – a heartening trend for Ops teams as ad-servers look to streamline some of the more annoying processes related to tagging and campaign management.

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