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Advertising Technology Purchase Guidelines - March 2018

Technology is essential to the proper functioning of digital advertising, but it is only a tool. It can’t single-handedly ensure effectiveness. To optimise your technology investments, your company must ask the right questions about the technology you are about to purchase. And in asking those questions, there is no template for today’s data-driven scenarios we are planning for, so transparency and knowledge sharing are a must. For that purpose, IAB Australia has created these guidelines.

Digital Fact Sheet Pack: Programmatic Summit 2018

Get all the latest digital information and figures for reference during Programmatic Summit 2018.


Australian Online Landscape Review - Jan. 2018

The digital landscape saw 20,164,000 people actively surfing online in January 2018, with Australians 18+ spending an average of 87 hours online per person.

Digital Audio: State of the Nation - Feb. 2018

The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

Affiliate Marketing: Australian Industry Review - Feb. 2018

The Australian Affiliate Marketing industry is in a period of growth, with seven in 10 advertisers who run affiliate programs stating they intend to increase their affiliate spend in the next 12 months.

The survey is based on responses from 102 advertisers and 20 agencies (on behalf of their clients) who are engaged in Affiliate Marketing.

Australian Online Landscape Review - Dec. 2017

The digital landscape in December 2017 saw Australians spend 70 hours surfing online across over 221 sessions per person, with 20,164,000 people actively surfing online.

Ad Blocking: The Consumers Perspective – Wave 3

This is the third wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia and Pureprofile to understand the scale of ad blocking and more importantly help answer “why” consumers are installing blockers on different devices. The IAB is committed to providing objective data for the market on a range of industry issues including ad blocking.

IAB Viewability Update - Dec. 2017

The latest round of IAB/PwC benchmarks, aggregating census data from comScore, Integral Ad Science (IAS) and Moat on all AU inventory tracked through their services for viewability, monitored over 600% more inventory than the same time last year.

IAB Digital Ad Effectiveness Playbook - Dec. 17

Following the release and successful uptake of the Ad Effectiveness Glossary earlier in the year, this Playbook addresses topics from Getting the Basics Right through to Attribution.

Australian Online Landscape Review - Oct. 2017

The digital landscape in October 2017 saw Australians spend 70 hours surfing online across over 244 sessions per person, with 20,238,000 people actively surfing online.

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