The Practices have been developed by a cross-industry team of advertisers, media agencies, digital publishers and subject matter experts and offer practical everyday guidance, checklists and links to specialist sources. They build upon and update the first version which was published in July 2018 and now include market and regulatory updates, as well as additional information on consumer privacy.
The practices provide marketers with industry aligned best practice and guidance to help make informed decisions for their ad-tech and digital advertising investments. In this launch webinar you will hear from the CEOs and Chairs of the AANA, IAB and MFA on the importance of this work in helping to drive market education and transparency.
Watch the webinar here:
Hosts & Speakers:
- John Broome – CEO, AANA
- Sophie Madden – CEO, MFA
- Gai Le Roy – CEO, IAB Australia
- Matt Rowley – CEO, Pedestrian Group & Chair of IAB Australia
- Peter Horgan – CEO, Omnicom Media Group & Chair of MFA
- Martin Brown – Director – eBusiness, Strategy & Marketing, Nestlé Oceania & Chair of AANA
- Nadia Cameron – Publisher & Editor, CMO Australia